Demographics

A successful marketing campaign depends on your ability to understand who your current customers are.

One of the best methods to learn more about your existing customers is to use Peachtree Data to perform a Demographic Overlay on your database.

With our standard Demographic Overlay package we append up to 21 demographic elements to your database records. This information allows you to create a profile of your best customers. You are then able to leverage this information when making list rental and marketing decisions for your direct mail and direct response marketing campaigns. Using a profile to target your list selections can result in increased response rates, and decreased mailing costs.

• Get insight into common demographic characteristics of your customers and prospects.
• Identify traits of your best customers.
• Flexibility - append individual or multiple demographic selects and choose to match your files on name and address, or address alone.

We can also provide a demographic profile analysis which compares your customer data to the larger population in the same area. This process analyzes a number of demographic characteristics to determine which ones seem to differentiate your customers. Not only does this provide additional insight into your customer base, but it helps you to further fine tune the list selection and messaging for your direct marketing campaigns.