Merge/Purge

When you need to combine information from multiple data sources or mailing lists it involves more than a simple data reformat.

Duplicate records can appear in multiple sources and need to be properly identified and eliminated.

Using our advanced matching techniques developed over the past 23 years we’re able to accurately identify these duplicate records that exist in your mailing list.

Often duplicate records contain valuable data.

We can retain this data on the final surviving record.

For example, let’s take a scenario where two records have the same name and address information.

However, one record also contains an e-mail address, while the other record contains a telephone number.

We can create an output record that retains both of these valuable fields creating a “best” record. We refer to this process as a Master File Update.